Your technology architect + project manager

A good idea and a capable vendor aren't enough. Without an architect to check the design and a project manager to run the build, projects drift, overspend and fail. I'm both. I take no agency fees and do no build work.

Example: how I review a developer's quote

What the agency sentMy notes

Development proposalExample agency
Discovery and UX design · 10 days£6,000What do you own at the end of this?
MVP build: web, iOS and Android£42,000Do you need all three at launch?
Admin panelIncludedNo scope written = future change request
Post-launch support · 3 months£0Bug fixes only? What response time?
Total£48,000

No acceptance criteria. Ask before you sign.

Quote received£48,000
After review: launch on web first£29,000
Illustrative example. Real savings depend on your project.

Three illustrative quotes for one brief. Move your mouse over the stack.

  • Quotes you can't compare
  • An agency three weeks late
  • A developer who has left
  • Costs nobody mentioned
  • Features you didn't ask for
  • Code you don't own
  • Payments tied to dates, not delivery
  • No one checking the work

Why you can trust the advice

I don't sell the build. So I have nothing to sell you.

Most advice comes from whoever profits when you sign. Mine doesn't.

No agency commissions
I'm never paid by a vendor I review or recommend.
No build work
My recommendation isn't influenced by who gets the contract.
One fixed fee
You know the price before we start. No hourly meter.

Is your project ready to build?

Eight questions, two minutes. Answer for the quote or plan you have now.

Question 1 of 8

  1. Do you have a written scope listing every feature in the first release?

Services

Start with a fixed-fee project. Monthly support begins once I know your project.

Fixed-fee projects

From £950Fixed fee

Quote review and vendor selection

You have proposals from agencies or developers and need to choose.

  • Review of every proposal
  • Price, scope and assumptions compared
  • Technical and delivery-risk assessment
  • Questions to ask each vendor
  • Recommendation
  • Negotiation support
  • Comments on the statement of work

You get: a vendor comparison matrix and a written recommendation.

From £2,500Fixed fee

Technology strategy and development plan

You have an idea but don't know what to build or how.

  • Founder discovery session
  • Business and customer-problem review
  • MVP scope
  • Feature prioritisation
  • Recommended technology approach
  • Build-versus-buy assessment
  • Milestones and acceptance criteria
  • Budget and team estimate
  • Main risks and assumptions
  • A brief you can send to any developer

You get: a strategy and development plan, plus a brief that makes every quote you receive comparable.

Monthly support

From £1,500Per month, 3-month minimum

Delivery management

You've hired an agency or freelancers and need someone to manage them for you.

  • Day-to-day contact with your vendor
  • Weekly planning and status calls
  • Milestones tracked against the plan
  • Change requests reviewed before you pay
  • Demo and acceptance testing
  • Release-readiness review
  • Risk and issue log
  • Weekly update in plain English

I do the chasing. You keep the final say on scope changes, payments and sign-off.

From £2,000Per month, 3-month minimum

Fractional technical leadership

You have your own developers but no experienced technical leader.

  • Technical decision review
  • Architecture and code-quality review
  • Roadmap and dependency management
  • Team planning and process
  • Hiring and interview support
  • Founder updates in plain English

For teams that need technical direction, not just project management.

I assess technical and delivery risk; contract clauses go to your solicitor.

How it works

  1. 1Free 30-minute call

    Tell me what you're building and send any quotes you have.

    Time
    30 minutes, free
    You bring
    Your idea, any quotes, your budget and deadline
    I do
    Ask the questions a vendor won't, and say plainly whether you need me
    You leave with
    My view of your biggest risk, no obligation
  2. 2Fixed-fee proposal

    One page within 24 hours: scope, deliverable, price and date.

    Time
    Within 24 hours of the call
    You bring
    A yes or no
    I do
    Write one page: what I'll do, what you get, the price and the date
    You leave with
    A fixed fee you can check before anything starts
  3. 3Review and delivery

    I do the work and walk you through the findings.

    Time
    Set by the proposal
    You bring
    Access to quotes, documents and your time for a walkthrough
    I do
    Review the quotes or write the strategy and development plan
    You leave with
    A vendor comparison and recommendation, or a plan and a brief that makes every quote comparable
  4. 4Ongoing management, if needed

    I manage your agency or lead your developers once the build starts.

    Time
    Monthly, 3-month minimum, only after a paid project
    You bring
    The final say on scope changes, payments and sign-off
    I do
    Weekly calls, milestone tracking, and change requests reviewed before you pay
    You leave with
    A weekly update in plain English and someone checking the vendor's work

When to call

You want to build an online business, but you're not sure about the technology and can't rely entirely on your vendor. You need expert advice and an eye on the work.

  • You want a business that lasts, not software you keep paying to fix.
  • You want to avoid unnecessary cost at the start.
  • You want better system design and resilient software.
  • You have quotes you can't compare, or a project that is late or over budget.

Who you'd be working with

Deepak Baid

Technology adviser for non-technical founders

  • Started at HSBC
  • Ran my own firm for 15+ years
  • Built digital products and led engineering teams

I have sat on the other side of the table: hiring developers, reading quotes and fixing projects that went wrong. I now do that for founders who don't have a technical person to ask.

No vendor fees

I take nothing from agencies, so my recommendation is only about your project.

No build work

I advise and manage. I never build what I recommend.

Plain English, real numbers

Every finding comes with a cost, a risk and a next step you can act on.

One person, two jobs

You get an architect before the build and a project manager during it.

Architect

Designs the system, the scope and the plan, so you build the right thing once and don't pay to rebuild it.

  • Reviews quotes and picks the vendor
  • Writes the strategy and development plan
  • Leads technical decisions as your fractional CTO

Project manager

Runs your vendor on your behalf: milestones, reviews and payments tied to delivered work.

  • Talks to your agency day to day
  • Tracks milestones against the plan
  • Checks changes before you pay for them

Examples of how I work

Illustrative scenarios, not client work. Real case studies will replace these.

Quote review

  1. Situation

    A founder holds three agency quotes for the same app, from £28,000 to £110,000.

  2. Found

    The quotes covered different scopes. None included testing or hosting.

  3. Result

    One written scope, and all three agencies re-quote on the same basis.

Strategy plan

  1. Situation

    A first-time founder has a marketplace idea and a fixed budget.

  2. Found

    Build one side of the marketplace first. Buy payments and messaging instead of building them.

  3. Result

    A six-feature first release and a brief ready to send to vendors.

Delivery management

  1. Situation

    An agency is three weeks late on milestone two, and payments are tied to dates.

  2. Found

    No acceptance criteria, so nobody could say what finished meant.

  3. Result

    Milestones re-baselined, and payments tied to a working demo.

Questions

Do you build software?

No. I advise only, so my recommendations aren't influenced by who gets the build contract.

Do you take referral fees from agencies?

No. I'm paid only by you.

Will you deal with my agency for me?

Yes. With delivery management I'm your agency's day-to-day contact. You still approve scope changes, payments and sign-off.

Do you review contracts?

I review scope, price, assumptions and delivery risk in the statement of work. Legal clauses should be reviewed by your solicitor.

I don't have any quotes yet. Where do I start?

With the technology strategy. It defines what to build, so the quotes you get are comparable.

Can you review overseas or offshore vendors?

Yes. I review any vendor's proposal, wherever they're based.

Who owns the documents?

You do. Share them with vendors, investors or your team.

Send me your quotes before you sign.

A free 30-minute call. You'll leave with the questions to ask, whether or not you hire me.

You leave the call with

  • 1The questions to ask each agency before you sign
  • 2The gaps in scope, price and payment terms
  • 3A clear next step, with no obligation to hire me